Group Head — Branding, Marcom & Digital | Metro Group of Hospitals
I've spent 18 years inside India's leading hospital groups — not advising from the outside, but building from within. Brands, teams, digital functions, campaigns — ground up.
From identity to infrastructure — I build brands that outlast the campaign.
I've built digital marketing functions from scratch and scaled them into revenue engines.
Campaigns that work in boardrooms mean nothing if they don't work on the street.
"I didn't study brands from the outside. I built them from inside hospital corridors, OPD waiting rooms, and late-night campaign reviews."
It started before healthcare marketing was even considered a real function in India. I was managing digital strategy for U.S.-based treatment centres — learning how to make performance-driven marketing work when no one around you is doing it yet. That early lesson stuck: don't wait for the playbook. Write it.
What followed was 18 years across some of India's most recognised hospital names — Paras, Sarvodaya, Jaypee, Nayati, Max Healthcare, and now Metro Group, where I lead branding and digital across 12 hospitals, educational institutions, and international centres in Oman and Cambodia. Every stop taught me something different. At Sarvodaya, I led the full rebrand — from concept to launch. At Jaypee, I built the on-ground activation machine that moved OPD numbers. At Max, I ran digital at scale during COVID — when hospitals needed communication more than ever. At Metro, I built the digital function from zero.
I believe healthcare brands are built differently. You can't just run ads. You have to earn trust — at the patient's bedside, in the community health camp, on the doctor's social feed, and on the hospital website they find at 2am. That's where I work.
Also leads digital and branding for Aurum Senior & Assisted Living
Five campaigns from 17+ years — picked not for scale, but for what they taught me.
A TTL World Heart Day campaign that positioned Metro as the region's heart hospital of choice — across print, outdoor, and digital, with one consistent message.
"The campaign that showed me how benefit-led messaging cuts through noise in ways that feature-led advertising never can."
Inaugurated by Shri Nitin Gadkari. We turned a hospital inauguration into a city-wide brand moment — complete with a 250-bike rally that gave us hyperlocal reach no media buy could have delivered.
"Proof that the best media plan sometimes has two wheels."
8 hours. 40 heart specialists. Hosted by Khurafati Nitin. Built around World Heart Day with zero paid media. Over 15 lakh views — organically.
"One of India's first long-form digital health events. We built it not knowing if anyone would watch. They did."
A hyperlocal targeting campaign with a smart FOC offer. ₹55K budget. 157 leads, 39 conversions, ₹31L+ in revenue.
"The campaign I return to whenever someone tells me healthcare marketing needs big budgets to work."
A premium maternity brand — conceptualised, named, positioned, and launched from scratch. Bliss has since evolved into full-fledged hospitals across India.
"Built a brand in 2012 that still exists in 2025. That's the measure I care about."
"There are 295 more where these came from — Tomotherapy at Max Saket, Metro Smart Club, Vedanta Half Marathon, FICCI Advantage Healthcare India, satellite OPD launches, and a lot of late nights."
Most of my digital work has been invisible — building the infrastructure that makes campaigns possible, not just running the campaigns.
At Metro Group, I built the in-house digital marketing team from scratch — defined SOPs, set up CRM and cloud telephony, created the lead generation pipeline, and structured it so it could run and scale without me in every meeting.
Led development of 16+ hospital websites — Metro Group, Jaypee, Sarvodaya, Max Healthcare, Nayati, and Neurobic in the U.S. Every website built with SEO architecture and patient journeys in mind from day one.
For Max Healthcare alone: 400+ condition-specific pages, 430 Google Ads written individually, 3,000+ SEO keyword master list finalised. 723 blogs and 409 videos published across client portfolios.
The Delivery Boosting campaign at Max Saket: ₹55K in, ₹31L+ out. 300+ social media campaigns executed. At Jaypee, social media reach grew from 1,819 to over 1 lakh per week — in 6 months.
Economic Times Healthcare Awards, 2025
"Recognised for transformative impact in healthcare branding and digital growth."
If you're thinking about brand strategy, digital transformation, or what great healthcare marketing actually looks like — I'm easy to reach.